In 2013, Fendi donated more than 2 million euros to restore Rome’s Trevi Fountain, and when it was reopened to visitors, Fendi hosted its Autumn/Winter 2017 show on top of the landmark.įendi was a family-controlled brand until 1999 and is now owned by LVMH. Order on YOOX and get the best of fashion and design. Perhaps just as well known as its vintage Baguette handbags and creative use of fur is the brand’s devotion to its Italian roots. BYBLOS - Pastel blue Women‘s Backpack & Fanny Pack for you at 124.00. In fact, an entire episode during the third season was dedicated to the “original It bag,” a slim accessory tapered in a manner that recalls its namesake, designed in 1997 by Adele and Edoardo’s granddaughter Silvia Venturini Fendi, who was named creative director of accessories three years earlier.
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Over the ensuing years, Fendi has broken into the home-goods market with Fendi Casa and has become synonymous with luxury fashion, producing such pieces as the iconic Baguette, which was rendered ever popular on the television series Sex and the City.
Lagerfeld reimagined fur in creative ways, using it as an accent on purses, cuffs on dress sleeves and collars on wool coats. In fact, Lagerfeld, who produced four to five collections yearly for the brand, is credited with creating Fendi’s instantly recognizable double-F logo (which stands for “Fun Furs”) in “ less than five seconds.” Until Lagerfeld started designing for the brand, fur was a material mostly associated with heavy coats that few people actually wore. It wasn’t until 1965, however, when a young German designer named Karl Lagerfeld took the creative helm that Fendi became a world-renowned fashion house. The Selleria bags were the work of master saddlers in Rome, and Fendi partnered with lace artisans in southern Italy as well as craftsmen in the east trained in the intrecciato (intertwined) technique (an idea that Adele introduced during the 1940s), which, in Fendi’s case, sees an interwoven leather fabric integrated in the creation of its handbags, countering leather’s traditional rigidity with a bag that is soft, versatile and fitted with an alluring slouchy curve. The maison also has a distinctive relationship with old-world Italian craftsmanship. Fendi’s audience broadened and its profitability has soared over the years, owing to the brand’s fresh perspective on fashion world happenings and innovative sensibility. Together, the couple changed the boutique’s name to Fendi and moved into a bigger storefront, which quickly became the favorite shop of women all over Italy’s capital city for furs and leathers, such as handbags, coats and accessories.Īs time moved on for Adele and Edoardo, the couple began to share more responsibility to their five daughters, who assumed management of the company during the 1950s. However, after marrying Edoardo Fendi in 1925, her business model was altered dramatically. Adele Casagrande was an Italian creative who loved fashion and sold leather and fur accessories from a tiny workshop she opened in Rome in 1918. It comes with card slots, a key hook, and for the parents out there a detachable changing pad on the back flap.Like other major European luxury fashion houses, Fendi started small. FENDI Fendissime navy blue matte bum bag fanny. FENDI Fendissime navy blue matte bum bag fanny pack ITA. 80s 90s Vintage Blue GO Bum Bag Fanny Pack - Summer Festival- Unused. It comes in a variety of colors, made from vegan leather, and it has a waterproof pocket for wet items.Īlthough its purpose was meant for parents of young kids on the go, we think it’s great for anyone. Vintage Retro 90’s Red Euro Belt Pouch, Bum Bag, Fanny Pack. We start off the list with this “diaper-bag/fanny pack” that we find absolutely amazing. Men Genuine Leather Waist Bag Tooling Belt Fanny Pack Hip Pouch Travel Gift. Men/Women Waist Fanny Pack Belt Bag Travel Hip Bum Bag Small Purse Chest Pouch.
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